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HOW MUCH DO PEOPLE CARE ABOUT ENDANGERED ANIMALS?
INTRO.
According to an IFAW report, between 1970 and 2012, the number of species of mammals, birds, reptiles, amphibians, and fish decreased by 68%. (International Fund for Animal Welfare [Ifaw], 2024). The risk of extinction for most animals and plants is primarily due to habitat destruction, poaching, and natural disasters, most of which are caused by human activities.
However, as most industries continue to develop, nature is being destroyed in proportion to that development, leading to imbalances in the ecosystem. Specifically, human activities like Deforestation, Industrialization, and agricultural expansion have increased. these activities can cause climate change, global warming and environmental issues - and these can threaten the survival of wild animals.
Animals are an important indicator of the health of the environment. The increasing number of endangered species demonstrates the severity of environmental problems.
PROBLEM STATEMENT
HOW MUCH DO PEOPLE CARE ABOUT
ENDANGERED ANIMALS?
The extinction of species can be seen as a glimpse into the potential future extinction of humankind.
Experts say that while animals—who are most directly affected by
Environmental changes will disappear first, humans may be next.
Perhaps the extinction of animals is nature's silent cry, a warning directed at humanity.
OBJECTIVES.
This research aims to investigate how much interest people have in endangered animals. To achieve this, I gathered as many opinions as possible and focused on measuring the level of interest. Through this, I seek to understand people's personal thoughts, level of understanding, and degree of concern regarding endangered animals
PERSONA.
Project personas
TArget Audience.
Primary Audience
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People aged 18 and above
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Those who are highly interested in environmental and animal protection and want to take active action
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Individuals who have the time and money to participate in the campaign
Secondary audience
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People who are interested in environmental protection but find it difficult to participate directly
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Individuals who are willing to support the campaign through donations or sponsorships
